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様々なカルチャーが交わり多くのファッションが生まれた90年代、

日本のファッションで後にも先にも、その時ほどのパワーが溢れる時代はない。


そんな90年代の空気感を色濃く残し、

過去と現代を行き来しモダナイズさせるブランド『BOW WOW』。


掘り下げられたサブカルチャー、追及された加工表現をブランドの根幹とし、

愛すべきヴィンテージからのみ感じとれる ”愛嬌” ある服作りをする。


表現する者としての追求、探究心は今後も絶える事はない。


”DIGGIN’ IN THE CRATES”。

The 90's was a time when various cultures mingled and many fashions were born,

No other period in Japanese fashion has been as powerful as that of the 90s.


The brand “BOW WOW” retains the atmosphere of the 90's. It is a modernized brand that goes back and forth between the past and the present,

BOW WOW” is a brand that modernizes the past and the present, retaining the atmosphere of the 90s.


The brand is based on the subculture that has been delved into and the processing expression that has been pursued,

We make clothes with “charm” that can be felt only from beloved vintage.


Our pursuit and inquisitiveness as a person of expression will never cease in the future.


”DIGGIN' IN THE CRATES”

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